Texas Arts
Education
Association

Rebranding concept for the Texas Arts Education Association.

The goal for this project is to rebrand the TAEA and develop a campaign to communicate the importance of funding art education from an early age. By refreshing the identity of the TAEA, Texan communities will motivate citizens to create a more beautiful and better functioning society through the arts.

Designed with a sense of playfulness, this branding draws upon a “Do It Yourself” aesthetic which highlights the adventure of process & decision-making in creativity.